Sharon Leite Plans For Bodybuilding.com’s Success
Sharon Leite Plans for Bodybuilding.com’s Success
Sharon Leite Takes the Helm
After years of different owners and forum members chatting about the future, the good news is that Bodybuilding.com is now in the care of CEO Sharon Leite, a proven “Transformational Leader” of health and sports nutrition companies like The Vitamin Shoppe.
A Comprehensive Understanding of Bodybuilding.com’s Mission
I recently had a conversation with Sharon to learn about her plans for Bodybuilding.com’s future success. After our conversation, the main takeaway is that Sharon gets what Bodybuilding.com is about.
A New Era for Bodybuilding.com
Sharon is an avid health enthusiast and health business leader who is taking the time to understand what the BBCOM community is looking for to achieve their health and fitness goals when visiting their social channels, website, and app.
A Common Goal: Better Health and Fitness
“As I think of where we are in a post-COVID world, the importance of one’s health and physical fitness is even that much more important, especially with people living longer,” Sharon explains.
Expertise and Innovation
“Our athletes and coaches sit at the very top of the fitness expert tower, and the halo effect from these experts who understand the best approaches for building muscle, eating right, maintaining motivation, and selecting the products that work best is something the Bodybuilding.com community can continue to benefit from,” Leite continued.
Bodybuilding.com’s Top Business Transformational Goals
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Being the premier source of expertise in the health, fitness, sports nutrition, and movement industry, while offering innovative quality nutrition products.
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Preserving Bodybuilding.com’s heritage while evolving to meet modern fitness-minded consumer needs.
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Providing content, community, and coaching, which will be central to the transformation strategy for Bodybuilding.com’s growth success.
A Leadership Team with Proven Track Record
Similar to benefiting from the expertise of top bodybuilders to achieve personal goals, Bodybuilding.com will benefit from top experts’ business building successes. For example, Sharon has proven experience with health and wellness companies, including serving as CEO of The Vitamin Shoppe, where she led a successful turnaround, delivering the best performance in the company’s history. Sharon shared with me that during her leadership years with The Vitamin Shoppe, she was always interested in purchasing Bodybuilding.com because she admired the community and the volumes of high-quality nutrition, exercise, and lifestyle information the site contained. Her perseverance is impressive, and now she has the chance to pursue this opportunity.
<h2Alive, Innovative, and Dedicated to Excellence
Sharon is building a team to drive the company’s growth and transformation. One of her key hires is Steve Marada, who has joined as Head of Product Development & Merchandising.
A Leader with Proven Track Record
Steve Marada has many years of experience working in the industry, including executive roles at Maximum Human Performance, Insight Nutrition, and Genceutic Naturals. Steve is a motivational leader with a history of successfully driving the development and execution plans to rejuvenate and propel sports nutrition/nutraceutical brands.
<h2욱 FAQs: Sharon Leite Plans for Bodybuilding.com’s Successulk>
Q: What are Sharon Leite’s plans for Bodybuilding.com’s future?
A: Sharon Leite is committed to preserving Bodybuilding.com’s heritage while evolving to meet modern fitness-minded consumer needs. She aims to make Bodybuilding.com the premier source of expertise in the health, fitness, sports nutrition, and movement industry, while offering innovative quality nutrition products.
Q: What are Sharon Leite’s top business transformation goals for Bodybuilding.com?
A: Sharon’s top goals include being the premier source of expertise, preserving Bodybuilding.com’s heritage, and providing content, community, and coaching to drive the company’s growth.
Q: Who is Sharon Leite?
A: Sharon Leite is a proven "Transformational Leader" of health and sports nutrition companies like The Vitamin Shoppe. She has a strong track record of success, including leading a turnaround at The Vitamin Shoppe and delivering the best performance in the company’s history.
Q: Who is Steve Marada?
A: Steve Marada is the new Head of Product Development & Merchandising at Bodybuilding.com. He has a proven track record of successfully driving the development and execution plans to rejuvenate and propel sports nutrition/nutraceutical brands.
Q: What is the future holds for Bodybuilding.com?
A: Bodybuilding.com is poised for a bright future under Sharon Leite’s leadership. With a focus on innovation, expertise, and customer satisfaction, the company is committed to becoming the top destination for health, fitness, and sports nutrition enthusiasts.
